In the digital age, nonprofits are more reliant than ever before on digital marketing. Gone are the days of relying on traditional fundraising tactics like postcards and direct mail. Now, nonprofits can find support from everyday people online through platforms like Facebook, Instagram, and Twitter.
This post will get you up to speed on everything you need to know about digital marketing and nonprofits.
What Do You Mean By Digital Marketing for Nonprofits?
It sounds strange to think of a nonprofit organization using digital tools to raise money. Many potential donors use the internet and social media to learn about causes they might support. Nonprofits must use these tools as much as possible.
Digital marketing for nonprofits is just like digital marketing for any other organization. It’s just a different set of goals and metrics.
It’s also an opportunity because nonprofits operate in a different space than businesses. They don’t have sales or revenue as a major part of their mission. They need to use digital channels to connect with people personally and get them involved with the nonprofit somehow.
Organizations look for donations or build a community through peer-to-peer fundraising events like walkathons. Creating a digital presence that incorporates social media and email marketing is important. Traditional outreach strategies won’t be sufficient to reach your audience if you want to maximize the funds raised.
How Does Digital Marketing Work for Nonprofits?
Think about the work you do and how it’s classified. You might offer a service or product, provide a useful resource, or market something for someone else. All of these things can be considered marketing.
If you’re a nonprofit organization, you might think that this isn’t true for you and that marketing doesn’t apply to nonprofits as it does to businesses. But consider this: Your nonprofit is almost certainly trying to solve some kind of problem in your community. You’re asking people to give their time and resources to support your mission. In other words, you’re selling your mission!
Marketing is simply communicating clearly with your audience about the value you bring to the table. This enables them to make an informed decision about whether they want to become involved. It should be built into everything you do, from creating your mission statement to communicating with supporters.
That’s why digital marketing is so important for nonprofits. Marketing has changed dramatically in recent years; social media has revolutionized connecting. Mobile devices have made information accessible at our fingertips. If your nonprofit isn’t taking advantage of these tools, you could miss out on valuable exposure and engagement opportunities.
How to Get Started With Digital Marketing
Nonprofits are in an interesting position from a digital marketing perspective. For one, they typically serve a conscious audience of people who are aware of their impact on the world and want to help out. This typically means that when someone donates to a nonprofit. They do so because they believe in the cause and are more willing to share with their friends.
When a nonprofit succeeds at marketing, it can be very powerful. But sometimes, they struggle with the basics. Nonprofit digital marketing strategy is more affordable than traditional media outlets. It helps you get your word out there while maximizing the resources you have. It’s also easier to track your results and make adjustments when necessary.
The following are some of the most important things you need to do as part of your digital marketing strategy for nonprofit:
Create a Website
Your nonprofit website should include content about your organization and your work. These should include things like information about your mission, staff, board members, etc. Be sure to include contact details so people can easily get in touch with you.
Include a photo gallery or video gallery so visitors can see what you’re all about in action rather than simply reading about it on the page.
Create a Blog
A blog gives you an outlet to share updates, tell stories, explain your impact, and educate people about your cause. Your blog should have lots of photos and videos because these can have a powerful impact on readers’ emotions. These can also encourage them to share your content with friends.
Create Social Media Profiles
Social media is where your nonprofit can connect with potential supporters more intimately than you can on your website or blog. It’s an opportunity to connect with them on an emotional level and share your story in real-time. Choose one or two channels to focus on. Then start sharing your story with people in your community who might be interested in getting involved with your cause.
Use Email Newsletters
Use them once you’ve started gathering email addresses from people interested in your work! Email newsletters are still one of the best ways to connect with people online because they are personal and intimate. They’re also great for keeping supporters updated on the usage of the funds.
What are the Benefits of Digital Marketing for Nonprofits?
Here are some of the advantages of digital marketing for nonprofits:
- Reach a wider audience. Nonprofits traditionally rely on the support of their communities. Still, with digital marketing, you can expand your audience and reach people who might not even know about your organization or have a connection to it.
- Engage with people who already care about your cause. Digital marketing gives you a greater ability to convert those supporters by giving them an easy way to donate or volunteer through social media.
- Raise awareness about your mission. Many nonprofits focus their outreach efforts on the communities they serve. Digital marketing helps spread awareness.
- It’s cost-effective. Digital marketing offers more bang for your buck than traditional forms of marketing. It’s easier to test what’s working with digital tactics so you can put your money towards the strategies that generate results.
It’s a jungle out there, and nonprofits now have to deal with competitors in the digital marketing space. Do you want your nonprofit to flourish? Do you want to build up your donor base? Then you need to learn digital marketing, no matter what department you are in. If you’re responsible for marketing at your nonprofit, get up to date on digital marketing best practices.