WordPress is a content management system used by over 43% of websites on the internet. It is a platform that lets every business create its websites. As you know, websites are one of the best ways of increasing digital presence.
The platform provides marketing tools like plugins to make digital marketing more effective. WordPress’ digital marketing plugins optimize websites to make them more SEO-friendly. And having SEO-friendly website results in an improved user experience. This, in turn, enhances the quality of your website and increases your revenue and sales.
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What is a WordPress Plugin?
A plugin for WordPress is a software application for building any type of website. Plugins add features or extend current functionality on an existing page. It includes things like online stores, blogs, or community sites. Plugins make minor modifications to your site based on their capabilities.
As a startup branding agency, you also need to market your services. Not only that but marketing agencies offering web creation provide high-quality services using such plugins. Startwithrex has helped businesses enhance their marketing efforts through Marketing strategies and some WordPress plugins. These plugins help them create websites that can increase conversion rates.
The section below will help you better understand how plugins work.
How do WordPress Plugins Work?
Plugins help extend or add functionality to a WordPress site. It doesn’t have to tweak the central WordPress scripts. The WordPress Plugin API provides access points to “hook into” the source code. These access points and mechanisms contact the plugin’s functionalities at a particular time.
By then, it had changed WordPress’ default values. A plugin developer will first create a PHP function. They will then use the “add filter” or “add action” functions to connect the function to an event. The purpose is to do things like store feedback in the WordPress database or post content.
Best WordPress Plugins for Digital Marketing
Now that you understand how WordPress plugins work, the next step is to look for the right one for you. There are plenty of marketing plugins to choose from. But, among those options are plugins that are no longer supported by WordPress. Some are also those that are incompatible with one another.
How will you know which marketing plugins will give valuable results? If you are a startup branding agency, then you should know which plugins every branding agency uses. Read on to find out the best WordPress plugins to use.
1. WooCommerce
Believe it or not but plugins can also help you sell products and services. WooCommerce is the most popular e-commerce plugin. With a global market share of 23.43%, it helps any blogs turn into a fully working online store.
By using the plugin, businesses can sell everything from digital to physical products. Not only that but it has limitless customization that lets them:
- Define currencies
- Show reviews and ratings
- Add sorting and filtering options
- Set infinite photos per product
- Enable subscriptions and tiered pricing
The plugin is developed by the same company that created the WordPress CMS (Automatic). With that, you can be sure that you are using a high-quality and dependable plugin.
2. Hustle
Hustle has many features geared toward increasing site traffic and awareness. Some of them create targeted ad campaigns and broaden your audience reach. It builds up more prospects and allows for quick content aggregation. Most marketing companies use this to promote on social media sites.
3. Click To Tweet
The Click To Tweet plugin inserts “Click To Tweet” ad boxes inside your WordPress posts. Readers can share the site’s material with their followers by hitting any of the boxes. This makes the post more available to a bigger audience. It also gives a one-click way to share ad posts on Twitter. Plus, the boxes come in different shapes and sizes.
4. Sumo
Sumo is a WordPress plugin that makes sales conversion easier even for newcomers. It can increase your email list with scheduled popups.
To engage with your email list subscribers, you can set up email blasts or marketing emails. Sumo works in tandem with WooCommerce, so it’s useful if you also have the latter. Online business owners can reduce cart abandonment and boost order value with this plugin.
5. OptinMonster
OptinMonster is popular for its lead generation functions. It helps you collect email addresses and increase sign-ups. It also uses exit-intent technology, which allows you to maintain users who are ready to leave your website.
6. Jetpack
Jetpack includes analytics, mobile themes, widgets, and content tools. Branding agencies can use all or some of it for their marketing and design needs. For example, they use Jetpack to receive a quick snapshot of their website traffic numbers. Some use it to automate the distribution of fresh blog posts across social media.
7. WP Review
The WP Review plugin allows you to customize product reviews in different formats. These include star ratings, percentages, and custom scales. The search engine results page displays the review score. The higher the rating, the more likely a user will visit the online store or read the content.
8. Editorial Calendar
The Editorial Calendar shows your scheduled blog posts. It also gives you an overview of your material. This plugin can help you with efficiency, performance, structure, and control.
9. Google Analytics by Yoast
Google Analytics API tracks how effective your blog or website is from your WordPress dashboard. It provides a detailed analysis and includes information like error pages, search result pages, and bounce rates.
10. Rank Math
Rank Math is an SEO plugin that improves your schema markup and internal linking suggestions. It has an in-depth content analysis and a module-based structure, which makes things easier.
Aside from this, it also makes your site’s material appear more relevant to your visitors. Content relevance is important for SEO rankings. If your content provides information about what visitors are looking for, then it can increase your SEO rankings. Getting a high SEO ranking means more traffic to your website.
Conclusion
The plugins above are only some of the many plugins available for WordPress. Using WordPress plugins is an effective strategy to grow your business online. They are simple to use and you can find ones that are either affordable or free. Each is a tested solution for any business looking to automate its marketing.
You need to use multiple WordPress marketing plugins to make the most out of them. Most of their features and capabilities overlap. What you need to do is to determine which of them you should use. It pays to put in the time to learn how to use them.
The right plugins can help your company grow its web traffic and conversions. These plugins have helped many businesses in their journey towards success. If you want a larger audience, these WordPress plugins are your best friends.
