Instagram is one of the largest social media platforms in the world today. It’s used by over a billion people, making it a potent marketing tool. From being a photo-sharing app, it has become a well-recognized marketing tool that can help businesses generate profit.
Since it was first launched in 2010, the platform has recognized how businesses use their accounts to promote and sell, eventually leading to the integration of business-oriented features. In recent years, Instagram has released features like shoppable posts and new ways to drive website traffic from Stories that businesses can use. In addition, about 75.3% of its users are businesses, which makes it the second most popular social media network among that demographic.
As such, the competition between businesses on Instagram is stiff. So if you want to stand out from the rest, you have to come up with effective marketing methods. With that in mind, here are the best Instagram marketing tips you can follow to boost your business’ IG game.
Table of Contents
Impress users with your profile
Users will visit your profile to learn more about your business, so creating an impressive profile is important. It is common to do this on any social media platform and is one of the best practices for Instagram marketing. Pay special attention to it because it can increase your leads.
The most important thing is your bio. Make it short but informative, and also consider adding a shop button on your profile so buyers can directly shop on it. You can also add a link and hashtags so users remember your brand.
Keep track of essential statistics
Numbers indicate if your marketing efforts are effective or not, that’s why you should keep an eye on them. This means everything from your reach to your engagement to your followers. You can find those numbers on “Insights.”
The two most important numbers to pay attention to are followers and engagement. Engagement includes how many users comment, like, or repost your posts. The engagement you get will tell you which topics or posts your followers like, which will help gain you more of them.
Work with influencers
Influencers are social media users with the power to ‘influence’ other users. Usually, they have a following that ranges from the thousands to millions. They help brands reach a wider audience for a fee that depends on their number of followers, niche, image, etc.
Influencer marketing is also a sound Instagram marketing method. By working with one or two influencers, you can expand your reach faster, especially with those in the same niche as your business. Having an influencer in the same niche as your business promote your brand help generate more leads and profit because it gives you a direct way to other members of your target market.
Post captions that sell
Social media marketing is about catching the attention of your target market. One way to do that is by writing catchy captions for your posts. Your followers enjoy reading captions because they’re informative and can be fun.
While Instagram allows 2,000 characters for captions, you don’t have to maximize that option. The length doesn’t matter because the key lies in writing relevant, easy, and fun-to-read captions. Always include a call-to-action to your captions to provide clarity. Besides that, you can also include hashtags to increase visibility and your followers.
Go live
Instagram has a feature called Instagram Live, which allows users to stream live videos that everyone can see. IG Live also allows you to interact with other users during your stream. You can also use it creatively by streaming live events such as product unveilings.
Wrap up
You can do different things to market your business on Instagram. It’s a versatile platform that can help reach your target market and generate profit. Apply these tips, and your business will likely do well on IG.
